CEO, The Design Business Association
As Chief Executive of the Design Business Association, Deborah works with the industry to champion the tangible and measurable impact of design in business and the public sector nationally and internationally. Her passion for design as a strategic tool that boardrooms must recognise, and her experience of the UK’s diverse and competitive design sector enable her to lead the DBA as it works tirelessly to build universal confidence in design investment and support the design industry to deliver on this promise.
Deborah sits on the board of a number of industry bodies and speaks extensively. She writes things down less frequently preferring to draw a picture. And she believes passionately that we’re facing a crisis that will impede the growth of the Creative Industries in the UK unless we design our future now.
“Are designers capable of understanding, let alone delivering, against the business objectives?” A deliberately provocative title for our panel debate to get designers to discuss their approach and interpretation of their clients business objectives.